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Graphic Design

Branding

Marketing





Rooted in a scholar-centered approach, The Meliora School fosters a nurturing and inclusive environment where every learner is seen, supported, and challenged to grow. Their mission is to empower students with the knowledge, skills, and confidence they need to lead lives full of opportunity and purpose. 

the meliora school

Our branding and web design project for The Meliora School delivered transformative results. The comprehensive brand guidelines established a distinctive identity that successfully balances innovation with educational credibility—positioning Meliora as a pioneering institution through cohesive visual and verbal elements. The intuitive website design has significantly outperformed expectations, generating extended visit durations and higher-than-average inquiry submissions for a new educational institution. Perhaps most valuable for this launching organization, the versatile brand system has enabled their team to rapidly develop consistent marketing materials across multiple channels—from digital advertisements to event banners—creating a unified presence during their critical launch phase. This strong foundation has allowed The Meliora School to effectively communicate their unique approach to personalized learning integrated with entrepreneurship and computer science, helping them stand out in a competitive educational landscape.

Outcomes

  • Developed a Sophisticated Color System: Created a primary color palette centered around Deep Navy, Fresh Green, and Vibrant Orange that conveyed professionalism, growth, and energy. This was complemented by a secondary palette that provided versatility across various applications while maintaining brand consistency.

  • Implemented a Strategic Typography Hierarchy: Selected Montserrat for the logo and headings, paired with Open Sans for body text, creating a modern yet approachable typographic system that reinforced the school's forward-thinking but accessible nature.

  • Created Focused Messaging Framework: Developed concise, powerful messaging that emphasized the school's three pillars: personalized learning, computer science, and entrepreneurship. This messaging was applied consistently across all touchpoints, from the website to promotional materials.

Strategy

  • Establishing Brand Differentiation: In a competitive educational market, Meliora needed to distinguish itself from traditional schools while maintaining professional credibility. The brand needed to communicate innovation and excellence without appearing experimental or untested.

  • Balancing Multiple Audiences: The brand and website needed to appeal simultaneously to parents (who value educational quality and outcomes) and students (who are drawn to engaging, forward-thinking environments), requiring careful consideration of messaging and visual elements.

  • Conveying Complex Educational Concepts: Meliora's integrated approach to entrepreneurship and computer science within personalized learning paths represented a complex educational model that needed to be communicated clearly and compellingly.

Challenges

The Meliora School, founded in 2024, approached us to develop comprehensive brand guidelines and a website that would reflect their innovative educational approach. As a new institution focused on personalized learning with integrated entrepreneurship and computer science curricula, they needed a strong brand identity to establish their presence in the educational landscape. The project encompassed creating core brand elements—including color palettes, typography, and messaging—along with an engaging website that would communicate their unique value proposition to prospective students and parents.

Project Synopsis

Academy for Innovation in Medicine

The rebranding and website development for AIM resulted in a distinctive visual identity that successfully communicates the school's innovative approach to STEMM education while establishing credibility in both educational and healthcare sectors. The new brand system effectively differentiates AIM in Georgia's educational landscape while creating an approachable yet professional impression that resonates with students, parents, and industry partners. Website engagement metrics showed a significant increase in time spent on the site and application inquiries, with stakeholder feedback highlighting the brand's success in communicating AIM's unique value proposition of combining rigorous academics with healthcare preparation. Most importantly, the new brand identity has provided AIM with a solid foundation for growth as they expand their educational offerings and industry partnerships, positioning them as leaders in innovative healthcare education for years to come.

Outcomes

  • Symbolic Integration: We developed a logo that cleverly integrates a graduation cap with a stethoscope forming a smile, symbolizing the school's dual focus on academic excellence and healthcare education while maintaining an approachable, positive feeling that resonates with students and parents.
  • Strategic Color System: We implemented a carefully constructed color palette with vibrant teal (#2AB7CA) representing innovation and forward-thinking, deep medical blue (#0B4F6C) conveying trust and expertise, and energetic coral (#FE6847) adding warmth and passion—all working together to balance professionalism with approachability.
  • Versatile Brand Elements: We created a system of branded patterns and visual elements inspired by medical and scientific motifs that could be flexibly applied across various touchpoints while maintaining brand consistency, with special attention to digital applications for their web presence.

Strategy

  • Communicating Educational Innovation: AIM's unique position as Georgia's first STEMM middle and high school required a brand identity that clearly differentiated it from traditional schools while maintaining educational credibility and highlighting their innovative healthcare focus.
  • Balancing Multiple Stakeholder Needs: The brand needed to appeal to diverse audiences including prospective students, parents, educational partners, and healthcare industry professionals—each with different priorities and concerns about a new educational model.
  • Creating a Cohesive System: The branding needed to be versatile enough to work across multiple touchpoints—from digital platforms to print materials to environmental graphics—while maintaining a consistent look and feel that could grow with the institution.

Challenges

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The Academy for Innovation in Medicine (AIM), Georgia's first STEMM (Science, Technology, Engineering, Mathematics, and Medicine) middle and high school, approached us to develop a comprehensive brand identity and website that would effectively communicate their innovative educational model. The project involved creating a distinctive visual identity, brand guidelines, and responsive website design that would position AIM as a pioneering institution preparing students for successful careers in healthcare through rigorous dual enrollment options, work-based learning, and future-forward STEMM education.

Project Synopsis

Caladrius Therapy

The branding and marketing playbook project delivered transformative results for Caladrius Therapy, providing the clarity and direction that was previously lacking in their marketing efforts. Through the development of a cohesive brand identity and strategic marketing plan, the practice now communicates its unique value proposition with consistency and authenticity across all channels. The founder reports a newfound confidence in marketing activities, with a clear roadmap guiding all initiatives throughout the year. By establishing Caladrius Therapy as a "beacon of hope" in mental health care, the playbook has positioned the practice for sustainable growth while staying true to its mission of empowering individuals to heal from trauma and embrace their full potential through compassionate, evidence-based services.

Outcomes

  • Comprehensive Brand Audit and Refinement: Developed new mission and vision statements that captured the essence of the practice's trauma-informed approach, along with a consistent brand voice that balances professionalism with approachability and incorporates a calming, biophilic visual aesthetic using soothing blues, greens, and soft pastels.
  • Audience-Centric Content Strategy: Created a multi-channel content plan focused on educational, informative, and relatable content across the practice's website, social media platforms (Instagram, Facebook, LinkedIn, TikTok), email marketing, and blog that speaks directly to the needs and challenges of their target audience.
  • Strategic Marketing Framework: Implemented a structured marketing approach incorporating collaborations with influencers and complementary professionals, social media advertising, strategic partnerships, SEO optimization, and a review generation system to build social proof and expand reach.

Strategy

  • Brand Identity Fragmentation: The practice had clinical expertise and a unique approach to trauma therapy but lacked a cohesive visual identity and consistent messaging that effectively communicated their specialized services and distinct value proposition.
  • Target Audience Clarity: While serving a diverse range of clients including professionals, entrepreneurs, teenagers, and non-traditional couples, the practice struggled to develop targeted marketing strategies that would resonate with each specific segment without diluting their core message.
  • Marketing Direction Uncertainty: Prior to the engagement, marketing and speaking efforts were being conducted without strategic intention or a structured plan, resulting in inconsistent outcomes and difficulty measuring effectiveness.

Challenges

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Last Project

Caladrius Therapy, a mental health practice founded by a former Director of Community Health, needed a comprehensive branding and marketing strategy to establish its unique position in the marketplace. The practice specializes in trauma-informed therapy for driven professionals and entrepreneurs, helping them overcome childhood trauma, reduce stress, and achieve work-life balance. The project involved developing a cohesive brand identity, articulating core messaging, and creating a strategic marketing plan to effectively reach their target audience. Through this engagement, Caladrius Therapy transformed from having unclear marketing direction to possessing a defined, intentional approach for growth.

Project Synopsis

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Branding

MArketing





Graphic Design

The Love & Liberation Academy represents a bold new chapter in Metro Atlanta education. Opening our doors in Fall 2026, we're introducing an innovative approach to learning that combines academic excellence with emotional intelligence, wellness with achievement, and individual growth with community impact. As a tuition-free charter school serving Clayton and Fulton Counties, we're committed to creating empowered leaders who will transform their communities through knowledge, compassion, and critical thinking.

Love and Liberation Academy

The Love & Liberation Academy now has a powerful, cohesive brand identity and an engaging, strategic digital platform that reflects its mission to nurture tomorrow’s changemakers. The branding work has positioned LLA as a credible, forward-thinking educational option for Metro Atlanta families. The website successfully communicates the Academy’s values, programs, and enrollment opportunities, while offering clear pathways for community involvement and support. Early engagement metrics show strong initial traffic and social media interest, with families beginning to sign Intent to Enroll forms and partners requesting collaboration opportunities. This project laid the foundation for LLA’s marketing, community engagement, and student recruitment efforts — setting the Academy on a path toward a successful Fall 2026 opening.


Outcomes

  • Mission-Driven Branding: Developed a modern, professional brand identity that emphasized academic excellence, leadership, wellness, and community empowerment, ensuring relevance and resonance with families and partners.
  • Audience-Centric Web Design: Built a website experience centered around the user journey — simplifying access to critical actions like signing the Intent to Enroll, exploring programs, and engaging with The Family Council.
  • Content Architecture for Growth: Structured the website to support future expansions, including enrollment portals, newsletters, events calendars, and media updates, ensuring the site remains a living asset throughout LLA’s growth.

Strategy

  • Defining a Distinct Brand Voice: Crafting a tone that honored LLA’s core values of Love, Leadership, Excellence, Community, and Responsibility while aligning with evolving DEI policy considerations.
  • Building Trust with a New Audience: Establishing credibility and emotional connection within a competitive educational landscape, with no operational history to leverage.
  • Creating a Scalable Digital Infrastructure: Designing a website that could evolve with LLA’s growth, support future enrollment campaigns, and maintain strong engagement across diverse audiences (parents, partners, media).

Challenges

Last Project

In preparation for its Fall 2026 launch, The Love & Liberation Academy (LLA) — a proposed tuition-free K-8 charter school serving Clayton, Fulton, Dekalb, Henry, and Fayette Counties — needed a complete brand identity and web presence to build awareness, engage the community, and begin student recruitment efforts.

The project included the development of LLA’s visual branding, messaging framework, and a dynamic, user-friendly website designed to inspire action, reflect the Academy’s mission and core values, and prepare the organization for its upcoming marketing campaigns and community engagement initiatives.

Project Synopsis

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